Emerging and Mature Markets - Opportunities and Challenges
As the growth centres of orthopaedics gravitate from the Mature Markets of North America, Europe and Japan to the Emerging Markets of 6 billion people with a rising standard of living but currently with
humble purchasing power, the greatest challenge today of legal manufacturers to increasing market share in the Emerging Markets is the need of consumers for affordable quality devices. Changes
in Government reimbursement policies have also intensified price pressure in many Mature Markets.
Straits, a contract manufacturer of orthopaedics devices for more than a decade to legal manufacturers from the Mature Markets is committed to leveraging the comparative advantages of Malaysia and the competitive advantages of Straits to supply legal manufacturers with cost effective manufacturing solutions without compromising quality.